our team.
the re.write is stewarded by a small, collaborative team with deep experience across research, narrative, strategy, and organizational life.
the work reflects over five years of shared inquiry and partnership, not a single moment or voice.
behind the page.
meet the team.
deepa purushothaman
founded the re.write to examine how systems, narratives, and power shape work and leadership. she is an executive fellow at harvard business school and an aspen first mover’s fellow, and spent two decades at deloitte where she was Managing Partner for WIN, deloiite’s pioneering work on women. an author and researcher, her work draws on sustained leadership inside global institutions, positioning the re.write as a rare effort grounded in both structural analysis and firsthand authority over how advancement systems are built and enforced.
founder
sofiya deva
contributes strategic and narrative clarity to the re.write’s work, helping shape how complex ideas are positioned, articulated, and made legible. her background includes building and leading one of the first digital agencies, bringing experience at the intersection of strategy, writing, and execution. her work bridges high-level strategy and careful execution, with attention to language, structure, and the details that give ideas coherence and staying power.
strategy and narrative
willie jackson
contributes to the re.write’s convening strategy, helping design gatherings that advance inquiry, exchange, and relationship-building across the field. he brings years of experience shaping convenings and partnerships across organizations and initiatives, with a focus on how structure, pacing, and intention influence the quality of dialogue and the longevity of engagement.
convening strategy
katie knotts
shapes voice and framing for the re.write’s work, focusing on how ideas sound, feel, and land in public discourse. with more than a decade of experience guiding voice and expression for purpose-led organizations and communities, her contribution centers on translating complex thinking into language that is precise, resonant, and grounded.
voice and framing
tammy ari
supports the re.write’s work across branding, marketing, and operations, bringing senior leadership experience from global organizations and creative enterprises. she previously led brand, innovation, and insights strategy across large portfolios. her contribution focuses on how ideas are positioned, operationalized, and sustained at scale, ensuring the work’s creative ambition is matched by durable infrastructure.
branding, marketing, and operations